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    Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences.

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    Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Mobile is becoming more popular every year. 

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    Besides link building, social media and social bookmarking can help improve a website’s search engine standing. You must also use social SEO. The destination address remains hidden in the text flow.

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    It is an important part of your overall online presence, of course it is, but it can’t be everything. Therefore, site speed, quite rightly, can have a huge impact on SEO. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. SEO in East Yorkshire is here. Someone may search for particular outdated statistics only for comparative purposes. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years.

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    Gaz Hall, a Freelance SEO Consultant, commented: "Think broad and then drill down into more specific topics." Don’t go there.  

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    It’s fairly easy to spot an online review written by an employee or owner of a company. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. It’s almost not a choice; it’s a way of thinking.

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    Google’s Panda update was aimed at improving the quality of search results for their users. 

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    Real value generates traffic, followers, engagement and backlinks. That keyword stuffing does not work anymore has a positive effect for the SEO industry because it brings it out of the “sleazy corner” and makes it clear once again that when it comes to search engine optimization it is not about dirty tricks and scams, but real skill, experience and knowledge. Here’s the thing; it’s extremely easy to choose the wrong keywords. Start by getting into the mindset of a casual browser.

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    Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. It doesn’tmatter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. By adding keywords in the right places, you make it easier for search engines to judge the value of each page. When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year.


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